Graphic Design · Branding · Digital Product
gigFAST
NASCAR
Year
2023
Client
RTA / gigFAST Internet
Role
Visual Design · Logo Application · Brand Graphics · Digital Product Design
A brand built for the track.
Visual identity and graphic design work for a NASCAR Craftsman Truck Series sponsorship. The gigFAST Internet and RTA brands were applied across the #38 Ford F-150 truck, driver racing suit, branded event tent, and team hauler graphics — creating a consistent visual presence across the entire race-day environment.
The central creative concept — the Gigometer — turned an internet speed test into a racing-inspired visual system, connecting speed, connectivity, and motorsport across physical graphics and a branded digital interface.
Identity built for speed.
The gigFAST Internet and RTATEL.COM logos were designed as the visual foundation of the sponsorship campaign — built in a bold Americana style to match the energy of motorsport while staying legible at speed across truck liveries, signage, and apparel.
gigFAST Internet
RTA
RTATEL.COM
Logos designed as part of the campaign visual identity for RTA and gigFAST Internet.
Graphics at speed.
The gigFAST and RTA visual identity was applied across three NASCAR truck versions throughout the season, as well as Zane Smith's driver racing suit. The branding remained legible and bold across every track condition and distance.
Speed,
re-scaled.
The Gigometer re-imagined a car speedometer as an internet speed dial — measuring connectivity from 2G to 1000G instead of MPH. Applied across two truck versions, the race-day hauler signage, and a live branded web app at gigometer.net, where fans could test their own connection speed through the gigFAST brand experience.
gigometer.net
From suit
to signage.
The visual system extended beyond the truck into the full race-day environment — driver suit, event tent, pit-lane signage, and the team hauler. Every surface carried the same bold Americana palette and brand presence.
Photography from NASCAR Craftsman Truck Series events.
Short clips from NASCAR events.
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